The header area is a vitally important part of any website, especially these days when minimalistic website designs are popular. The header area has to give the site some real visual appeal, so the logo at the top really has to be striking. If you don’t have a professional logo design that looks fantastic, then your site will look flat, dull, and generally underwhelming.
A great looking logo is worth investing in, as it will have a multiplicity of uses, setting off the look of your website, business cards, leaflets, and stationary. In short, you need a logo that looks the business.
The header area of a website is usually quite slim, too, so 3D logos that really stand out tend to work well. Whatever type of logo you have, though, make sure that it is expertly re-sized and that it remains razor sharp in the header of your site.